The Souss Massa region in central Morocco is best known for its production of early vegetables. In recent years, however, soft fruit production in this region has been expanding, as more and more growers turn to this industry.
Ittou Aouragh, a soft fruit grower in the Souss Massa region, says: "I am delighted to report that soft fruit planting in Souss Massa is progressing under good weather and phytosanitary conditions. Temperatures are optimal and we were spared the heat waves and extreme weather events of last season."
According to the grower, the area dedicated to soft fruit in the region is increasing year on year. She says: "My estimate is around 3,000 ha, most of which is dedicated to raspberries and blueberries. Strawberries are not really desirable for the region climate and are planted mostly in the north."
Aouragh usually plants tomatoes but has decided to convert to soft fruit this season. She justifies "The pests and diseases that plague tomatoes make their production too costly and economically fragile. In addition, soft fruits consume less water, at a time when water stress continues to be a problem in the region."
"The soft fruit sector is more stable economically and has more social benefits since it employs a larger workforce and under better conditions. It's with a high spirit that I'm converting to this sector," adds Aouragh.
The grower expects to sell her harvest in Western European markets and the UK. "These are the markets where most of the region's red fruit exports go," she concludes.
For more information:
Aouragh Ittou
Domaine Yamna
Tel: +212661938200
Email: [email protected]