Sunkist Growers announced a new partnership with the National Breast Cancer Foundation, Inc. (NBCF). The collaboration aims to raise awareness about breast cancer and provide valuable resources to those impacted by the disease.
"We are excited about this partnership with Sunkist Growers and their commitment to our mission of Helping Women Now®," said Candice Hensley, NBCF sr. manager of strategic partnerships.
This season, all Sunkist Cara 2lb, 3lb, and 5lb bags will feature limited-edition pink ribbon packaging and matching merchandising, symbolizing the brand's commitment to the cause. Additional 'Power with The Pink Orange' campaign materials include display bins, stackable towers, and new in-store merchandising extending from info posters and header cards to channel rails, all with QR codes. The codes will lead back to the Sunkist website where consumers can learn more about the NBCF partnership.
Campaign materials include QR codes which will lead back to the Sunkist website where consumers can learn more about the NBCF partnership.
"We are honored to support the National Breast Cancer Foundation through our expanded Pink Orange program," says Jim Phillips, president & CEO at Sunkist Growers, Inc. "Our support doesn't stop at the retail shelf. We, along with our sister cooperative Fruit Growers Supply, will engage in activities throughout the year to show our support for this worthwhile cause."
Starting with Breast Cancer Awareness Month this October, the company will launch initiatives extending from social media collaborations highlighting influencer and survivor spotlights to creating patient care packages and sponsoring HOPE Kits, sharing important information about breast cancer awareness, early detection, and resources available through NBCF. By aligning with NBCF, the company aims to provide essential resources to those affected by breast cancer while encouraging healthy lifestyles through its Cara Cara oranges.
Orange on the outside and pink on the inside, Caras get their unique pink interior from the antioxidant lycopene. Additionally, this specialty orange variety offers 100 percent of the daily vitamin C intake with just one orange, and this pink powerhouse contains key nutrients like folate, fiber, and potassium.
"After the successful launch of the 'Meet the Pink Orange' revamp last season, this NBCF partnership felt like a natural next step for growing the Cara category," says Cassie Howard, sr. director of category management and marketing at Sunkist Growers, Inc. "Consumers are repeatedly seeking products that support holistic lifestyles, and The Pink Orange is no exception."
Contact Sunkist sales to learn more about the 'Power with the Pink Orange' Cara program and ways to support NBCF in-store this season.
For more information:
Garrett Stolz
Sunkist Growers
Tel (+1) 661.290.8772
[email protected]
www.sunkistgrowers.com