The Japan Fruit and Vegetables Export Promotion Council (JFEC) and the Japan Food Product Overseas Promotion Center (JFOODO) are thrilled to announce a new collaboration with Sanrio Company, Ltd., the iconic company celebrating the 50th anniversary of its beloved character, Hello Kitty. This exciting collaboration will focus on the nationwide promotion of Japanese fruits and vegetables, showcasing their quality and diversity across Japan.
Experience the Japanese Fresh Fruits and Vegetables Fair
Running from August 23, 2024, to February 22, 2025, the Japanese Fresh Fruits and Vegetables Fair is a six-month event that will take place at five Cold Storage outlets across Singapore: One Holland Village, Raffles City, Tanglin, Jelita, other locations TBA.
The fair will showcase dedicated shelf space for Japanese fruits, ensuring a consistent supply of premium, fresh produce from various regions of Japan. This initiative will provide Singaporean consumers with the opportunity to enjoy high-quality Japanese fruits throughout the year, including seasonal selections. The fair will also highlight Japanese fruits as ideal for everyday enjoyment and special gifting occasions.
Participating cold storage locations
- One Holland Village
- Raffles City
- Tanglin
- Jelita
- *TBA
Expected fruit varieties and availability period
- Peaches: Early June to mid-September
- Grapes: Early June to mid-December
- Citrus: Late June to mid-February
- Persimmons: Late September to December
- Strawberries: October to February
- Apples: Year-round
- Sweet Potatoes: Year-round
Gifting for various occasions
At Cold Storage stores, customers can now purchase premium gift boxes designed for a range of occasions. Each purchase includes a complimentary original sticker, adding a special touch to one's gifts.
For more information:
Japan Fruit and Vegetables Export Promotion Council (JFEC)
https://jpfruit-export.jp/english.html
The Japan Food Product Overseas Promotion Center (JFOODO)
https://www.jetro.go.jp/en/jfoodo/