More than 250 grower licensees, retailers and media partners joined Sun World International for their Mid- to Late-Season Table Grape Field Day on August 22 at their Center for Innovation in Wasco, California. The annual event brought together licensed growers, marketers, importers, retailers and media partners from around the globe to see first-hand how Sun World brings innovative new table grape varieties to market.
"Sun World's Field Day was a milestone in the company's history as we introduced the Epic Crisp® and Applause™ brands. "It was a privilege to showcase these brands to over 250 of our partners from around the globe. We are excited to see these brands grow in prominence in the coming years as production volumes increase worldwide.," said Jennifer Sanchez, vice president of marketing at Sun World.
Sun World shared a behind-the-scenes look at their commercial, semi-commercial and pipeline grape varieties in commercial vineyards as well as at their test block at the Center for Innovation. Sun World partners saw work taking place to develop and introduce consumer-inspired and grower-friendly table grape varieties such as Sun World's newest brands, EPIC CRISP® and APPLAUSE™. These new brands enable producers, marketers and retailers to increase sales by delivering retailers and consumers a high-quality, delicious and consistent eating experience.
"It was an honor to be part of the first audience to have exposure to the Epic Crisp and Applause branding at Sun World's Field Day. Exciting developments are happening in the table grape space, and we look forward to seeing what's next," said Mecia Petersen, CEO of the South African Table Grape Industry.
The Field Day allowed licensed growers and marketers to see mid- to late-season varieties in a setting similar to what they would see in their vineyards, helping them make more informed decisions on their future plantings. Sun World also brought together ag tech and industry partners who shared their distinctive offerings with attendees.
In addition to exploring innovative varieties, attendees had the unique opportunity to witness the future of agriculture with Tortuga's cutting-edge automated robots harvesting grapes in Sun World's fields, a first-time experience for many.
Elena Hernandez, Director of Global Marketing Insights at Sun World, shared the early success of the global Autumncrisp® marketing launch and retail partnerships. "We know and love Autumncrisp grapes, and now it's time for consumers to experience and savor them by name," said Kyle Hackett, president of Dayka & Hackett. "Sun World's Autumncrisp grape marketing campaign showcased how strong grower partnerships and a well-executed retail strategy can elevate an exceptional product from vineyard to the forefront of consumer demand."
For more information:
Jennifer Sanchez
Sun World International, LLC
Email: [email protected]
www.sun-world.com