Avocados From Mexico® has partnered with the College Football Playoff (CFP) for the second year in a row to become the Official Avocado Brand of the CFP. This is the first produce brand to join forces with college football's national championship event.
The CFP is expanding to 12 teams for the 2024-25 postseason, and increasing from three playoff games to 11, in addition to the 1,500+ games during the regular college football season. During football season, avocados boost basket size by an average of $41.11¹.
"Being the Official Avocado Brand of such a beloved event allows us to reach football fans across the country and remind them to shop for fresh avocados to prepare their game day recipes," said Stephanie Bazan, Avocados From Mexico's senior vice president of commercial strategy and execution.
The brand is ensuring college football fans can find quality produce through in-store promotional programs, consumer savings, thematic packaging, and digital engagement.
This is the first produce brand to join forces with college football's national championship event.
Retail activations will include:
- Incentives and giveaways: Consumers have a chance to win free avocados and an all-expense-paid trip to the 2025 College Football Playoff National Championship Game in Atlanta, Georgia, on Monday, January 20. Shoppers can for a chance enter to win with every purchase from the themed bins found in stores.
- New, thematic packaging: Retailers will direct shoppers' attention to themed bins. With 80 percent of the avocado business based on bulk, providing consumers with larger bags and bins will encourage the concept of bulk purchasing.
- Big shopper savings: When shoppers buy a bag of Avocados From Mexico, they can receive an instant $1.50 cash back by uploading a photo of their receipts via the QR code on in-store displays. The brand is also giving consumers a national repeat purchase offer, where fans can get free avocados when they shop for avocados frequently.
- Digital toolkit for stores: Complete with logos, high-resolution assets, social posts, and more.
The Always a Good Play campaign will come to life in new ways this season as Avocados From Mexico begins its first school-specific sponsorship with University of Georgia Athletics, secured through Learfield's Sports Marketing. The brand has also expanded its Disney College Football partnership, as the presenting sponsor of the ESPN Noon Halftime Show and the presenting sponsor of a new pre-game show on SEC Network, "SEC Now Live From."
"We are proud to have built such close ties to the game of football," said Alvaro Luque, Avocados From Mexico president and CEO. "We know our brand plays a big role in making football season extra special and aim to continuously find innovative ways to show shoppers how they can make their game day one to remember."
¹ Numerator Basket Analysis Report, October 23, 2023-January 8, 2024
For more information:
Avocados From Mexico
https://avocadosfrommexico.com/