Morocco has achieved a new record in its blueberry export sector during the 2023/24 season, which spans from July to June, by exporting 67,300 tonnes of fresh blueberries, marking a 25% increase over the previous season. This growth underscores Morocco's expanding footprint in the primary markets for fresh blueberries, solidifying its status as a leading global supplier.
In the UK, demand for blueberries has increased by 27% this year, making it a significant market for Moroccan exporters. The UK's production of blueberries, at just 6,000 tonnes annually, falls short of meeting the domestic demand, leading to a reliance on imports. This situation presents an opportunity for Moroccan blueberries, especially given the global market's volatility, as seen with Peru's recent production challenges.
Moreover, the investment by Fall Creek in Romania, aiming to build a modern nursery and develop new blueberry varieties suited to European climates, reflects the ongoing strategic positioning by global blueberry producers. This development is poised to benefit the European supply chain and support sustainable agricultural practices.
Morocco's performance in the blueberry export market not only demonstrates the effectiveness of its export strategy but also highlights the increasing global demand for blueberries. Moroccan producers are poised to continue meeting market demands while contributing to the diversity and stability of the global food supply.
Source: BlueberriesConsulting