Rootstock Software today announced that The Greenery, an European produce supplier, selected Rootstock ERP and Salesforce to help modernize its operations and support its ambitious plans for growth and digital transformation. As an organization dedicated to providing high-quality produce and fostering strong relationships with growers and retailers, The Greenery's collaboration with Rootstock and Salesforce is anticipated to help streamline processes, enhance visibility, and drive efficiency across its expansive operations.
The Greenery operates across a wide European market, including the Netherlands, Germany, the UK, France, the Nordics, Switzerland, and Italy. It is structured as a cooperative, composed mainly of member growers from the Netherlands, but also engages with suppliers in Southern Europe and other regions. This model enables The Greenery to supply retail channels directly, effectively reducing the length of the supply chain.
The Greenery has formulated a comprehensive transformation strategy, which it calls Focus 2025. The plan aims to optimize core activities that add value for growers, enable the organization to adapt to market changes, and strengthen cooperation with its customers to ensure future growth. To achieve these objectives, The Greenery will adopt advanced digital tools, such as digital commerce and sales and operations planning (S&OP) to increase operational efficiency, useability, data transparency, grower and customer satisfaction.
Erwin van der Graaf, Director of IT, Digital, and Data at The Greenery, highlighted the motivations behind selecting Rootstock and Salesforce: "We needed to transition away from our legacy ERP solution, so we decided to explore new options. Our survey of the market allowed us to see the value of a platform approach. We ended up going with Salesforce and Rootstock to benefit from a unified data model, enhancing our capabilities from CRM, ERP, and beyond. Rootstock together with other Salesforce Platform solutions and capabilities offered the best overall fit for our needs."
"Bringing The Greenery on board is a testament to the transformative power of Rootstock and Salesforce," said Rick Berger, CEO of Rootstock Software. "We are excited to support The Greenery's ambitious Focus 2025 strategy and help them achieve greater efficiency and growth. By leveraging our ERP solution, The Greenery will be able to streamline its operations and provide exceptional value to both its growers and customers."
Jeroen Heijmans, Head of Enterprise & Deputy Country Leader, The Netherlands at Salesforce, added, "We are thrilled to play a role in The Greenery's digital transformation journey. Our Sales Cloud, Manufacturing Cloud, and Experience Cloud capabilities, along with Rootstock ERP, will enable The Greenery to enhance their e-commerce and S&OP processes, helping drive innovation and growth across the European produce market."
The selection of Rootstock was driven by several key strategic needs, including a seamless S&OP process with Salesforce. The Greenery plans to leverage Rootstock's robust automation and reporting features to streamline operations, reduce manual tasks, and focus on strategic priorities. Rootstock ERP's ability to provide real-time data and insights will also improve The Greenery's decisioning capabilities and customer service.
"Our objective is to ensure consistent quality experiences for our growers, customers, and employees," van der Graaf stated. "With Rootstock ERP, we aim to improve transparency and efficiency, providing our growers with access to information in real-time and offering our customers tailored service and insights. Additionally, the system is designed to support the introduction of customer and grower portals, as well as the use of AI for enhanced insights and automation, all of which are expected to support our long-term objectives."
The Greenery's implementation plan spans three years, with a phased approach to ensure a smooth transition and to maximize the benefits of its new ecosystem approach. The first phase focuses on implementing CRM and SRM (Supplier Relationship Management) capabilities, along with S&OP processes. Subsequent phases will include replacing the current e-commerce solution and customer portal, and finally, integrating these capabilities with Rootstock ERP.
Balanced Force, an SI partner based in the Netherlands, will assist with the ERP project. "The ecosystem approach will enable The Greenery to use additional Salesforce AppExchange solutions. We're thrilled to contribute our solutions expertise to ensure efficient implementations and overall project success," said Account Manager Martin Uwland.
"As we begin this process of transformation, we believe that Rootstock and Salesforce will offer the strong, scalable solutions required to facilitate our growth and innovation," van der Graaf further noted. "This partnership represents an important step in our plan to enhance operations and provide value to our growers and customers."
For more information:
Tammy Delatorre
Rootstock Manufacturing ERP
Tel: (213) 320-1766
Email: [email protected]
www.rootstock.com