Mastronardi Produce has acquired full and exclusive North American rights in Mastronardi BerryWorld® America from its partner BerryWorld® Group.
The joint venture between the two companies was originally formed in 2018 to create Mastronardi BerryWorld America. This partnership provided access to BerryWorld's proprietary berry varieties and was aimed at leveraging Mastronardi's work in greenhouse growing and BerryWorld's berry breeding and marketing capabilities to enhance the production and distribution of premium berries in North America. Both parties are excited to continue the relationship which will provide Mastronardi Produce continued access to the BerryWorld® breeding program.
"Access to these premium varieties through this association has played a crucial role in establishing us as an emerging player in the North American berry market," says Mastronardi.
"Our partnership over the past five years has allowed us to deliver exceptional berries to the North American market," says Paul Mastronardi, president and CEO of Mastronardi Produce. "Access to these premium varieties through this association has played a crucial role in establishing us as an emerging player in the North American berry market."
In connection with the buyout, Mastronardi Produce will continue to hold exclusive rights to market all premium berry proprietary varieties in North America that were previously licensed to Mastronardi BerryWorld America, in addition to all future proprietary berries developed under such licenses. This extends over all four berry categories including strawberries, raspberries, blackberries, and blueberries.
"This acquisition allows us to dedicate resources to researching and developing premium, high-flavor varieties market while enabling Mastronardi to concentrate on its grower network and marketing capabilities," says David Gray, president, BerryWorld Group.
The two companies look forward to continuing to build a long-term sustainable collaborative relationship.
For more information:
Dean Taylor
Mastronardi Produce
Tel: +1 (519) 326-3218
dean.taylor@sunsetgrown
https://www.sunsetgrown.com/