ZimTrade is focusing on rock melon exports to diversify the export base of Zimbabwe, according to NewsDay Business. A rock melon export cluster has been formed, involving collaboration with local universities, vocational training centers, smallholder and rural farmers, and a local consolidator named Eden Chase. This partnership aims to harness the potential of Education 5.0 in enhancing agricultural yield through research, innovation, and technical expertise.
The initiative seeks to capture the growing demand for rock melons in the United Arab Emirates (UAE) and the broader Middle East, a region showing increased interest in Zimbabwean horticultural products. The global market for rock melons is estimated to have an unrealized export potential of about US$1.1 billion, with the UAE market identified as particularly promising due to its heavy reliance on imported fruits.
Allan Majuru, ZimTrade's CEO, emphasized the opportunity for local farmers and exporters to penetrate emerging rock melon markets by adhering to global quality standards. He highlighted the importance of sustainable agricultural practices such as integrated pest management, water conservation, and organic farming to meet market requirements and enhance the reputation of Zimbabwean produce.
Majuru also mentioned ZimTrade's efforts to introduce rock melons to the Malaysian market, showcasing the fruit at Malaysia's International Halal Showcase. This event provided Zimbabwean producers with a platform to connect with international buyers in the Halal market. He further noted the increasing interest among local farmers to cultivate rock melons, driven by expanded planting areas and improved cultivation techniques developed through research and training initiatives by educational institutions.
Rock melon, known for its nutritional benefits and culinary versatility, is grown in Zimbabwe on a small scale. The fruit, which thrives in warm, dry summers and mild winters, presents an opportunity for Zimbabwe to scale production and meet both local and international demand.
Source: NewsDay