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Genuine Coconut to bring its ready-to-cook jackfruit to Fruit Attraction

"If you don't know jackfruit yet, you can try it in Madrid"

There is a fruit, as yet undiscovered by many consumers, that is surprisingly versatile and which, when ripe, is a juicy fruit, and when green, has a consistency that makes it a good meat replacement in many cuisines around the world. We are talking about jackfruit, one of the flagship products of the Spanish company Genuine Coconut.

"At this edition of Fruit Attraction, in fact, we want to focus on promoting our ready-to-cook jackfruit," says Ana Molina, European Sales Director for Genuine Coconut. "Jackfruit is now gradually gaining a foothold in the Spanish and European markets; however, it is a very popular fruit in Asia and Latin America. It is a very special fruit, known for being the largest fruit in the world. It is also known as the fruit of the seven flavors. When ripe, it has a sweet and mild taste, and when still unripe, it has a neutral taste and a fleshy texture. We handle the fruit when it is at this unripe stage."

"Genuine Jack aims to become the perfect option for those wanting to cook with fruit and include a completely natural ingredient in their vegan recipes. We cut and pre-cook the fruit, so that the consumer only needs to heat it up and add it to their dishes. It comes in a convenient two-portion format with a zip type closure, and we also offer four different flavor options: neutral, tajine curry, barbecue and truffata."

Jackfruit has thus been added to the range of this fresh coconut specialist, which works with different formats, from coconut chunks and flavored toppings to coconut drinks. "Customers are responding really well to these products and are already putting them on their shelves. Our flagship product is the Genuine Coconut Drink&Eat, an ideal option for those wanting to enjoy both coconut water and meat. We also offer coconuts intended just for drinking the water inside, as their meat is very thin and gelatinous; nothing to do with the meat inside ripe coconuts, which we also have. There's a whole world to discover when it comes to coconuts and over the last nine years we have expanded our range and invested in innovation, offering products with added value for consumers," says Ana.

"This year, we are attending the fair as co-exhibitors of Aragón Alimentos, as our company is located in Zaragoza. You can find us in Hall 7, stand 7C13A. During the fair, we will be holding tastings at our stand so that visitors can get to know our coconut and jackfruit and taste them. We are sure they are going to love them."

For more information:
Genuine Coconut
N-232 Road - Km. 271.200
50690 Pedrola - Zaragoza
Tel.: +34 976 619 263
[email protected]
https://genuinecoconut.com

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