The 2024 FPC Fresh Awards were awarded during the FPC event. The night honoured the individuals and organisations who make the UK industry thrive.
Taking home the Lifetime Achievement Award was Gary Marshall of Bevington Salads at New Covent Garden Market. "Gary's 45-year career has seen him shape London's wholesale and retail market, standing as a figure of strength and leadership", the organizers say. "His impact on New Covent Garden Market, not just as a businessman but as Chairman of the Covent Garden Tenants' Association, has been transformational. Whether driving redevelopment projects or leading charitable efforts, Gary Marshall's commitment and influence have truly earned him the title of industry hero."
The Fresh Produce Business of the Year, was claimed by BerryWorld Group. "BerryWorld's dedication to sustainability, innovation, and ethical practices has been nothing short of remarkable. From pioneering 100% recycled plastic packaging to developing water management solutions, BerryWorld is paving the way for a greener, more responsible fresh produce industry. Their continuous efforts to enhance both environmental and ethical standards highlight their leadership in the sector."
Monumental moments
A monumental moment of the evening was the recognition of New Covent Garden Market with the 50-Year Anniversary Award for its exceptional half-century of service to the fresh produce sector. And if that wasn't enough, Fresca celebrated a historic milestone with a 150-Year Anniversary Award, acknowledging the family-run business's incredible century and a half of excellence in delivering top-quality fresh produce. These titans of the industry have not only shaped the past but are setting the foundation for the future.
Growing the Future of Fresh Produce
The Fruit & Veg Grower of the Year went to BerryWorld Group in partnership with Emery Soft Fruits, a family-run farm renowned for its sustainable farming practices and innovative approach to berry production. Emery Soft Fruits' dedication to water management, biodiversity, and reducing carbon emissions showcases their all-round commitment to environmental responsibility and future-proof farming.
In the international arena, the coveted International Grower of the Year went to Euro Fruits, India's leading exporter of premium table grapes to the UK and Europe. What sets Euro Fruits apart is its exceptional consistency and reliability, having never lost a customer since its founding in 1992. 
The company's success is driven by an energetic and committed team that works tirelessly to ensure top-quality produce is delivered every season, year after year.
Celebrating Innovation and Sustainability
Technology was at the forefront, with Hall Hunter Partnership clinching the Technology Champion of the Year award. By investing in AI and renewable energy solutions, they're developing their operations. "Over the past three years, Hall Hunter has invested millions into advanced picking and packing machinery, and their use of solar energy has helped them not only boost efficiency but also set a new sustainability standard within the agricultural sector. Their bold approach exemplifies how technological advancement can drive growth and secure the future of farming."
The Innovation Excellence Award was won by PES Technologies, a company revolutionising soil health analysis with a smell-based test that offers unprecedented biological insights. This innovative product delivers real-time data to growers' mobile phones, enabling them to make environmentally sustainable decisions on the spot. The judges called this groundbreaking product a "global game changer," empowering farmers with vital information that leads to smarter, more profitable, and sustainable farming practices. PES Technologies has effectively plugged a critical gap in the market with its affordable, cutting-edge solution that is set to have a far-reaching impact on global farming practices.
The Ethical Award went to BerryWorld Group for their inspiring work in supporting women's health in their South African growing operations. BerryWorld addressed a significant barrier to employment by ensuring that no female worker is excluded from work due to a lack of access to sanitary products.
Their initiative included providing sanitary items, bins, and conducting health workshops in collaboration with the Waitrose Foundation. This focus on women's health has not only improved attendance but also boosted the confidence and well-being of their female workforce, embodying a true commitment to ethical operations.
On the environmental front, Albert Bartlett was honoured with the Supply Chain Award for their comprehensive approach to sustainability. As the UK's leading potato supplier, they have taken ambitious steps to minimise their environmental impact, tackling everything from reducing greenhouse gas emissions to enhancing biodiversity.
Albert Bartlett's efforts to implement good water stewardship, maximise recycling, and minimise waste are setting a new standard for how companies can integrate sustainability throughout the entire supply chain. By working with experts and continuously striving for net-zero emissions, they are leading the way in responsible and sustainable food production.
Celebrating the Nation's Favourite Retailers
Retailers also took centre stage, with the coveted Multiple Fruit & Veg Retailer of the Year going to Lidl. Known for its exceptional quality and affordability, Lidl's commitment to offering the freshest produce at competitive prices has earned it top marks with customers. The retailer's fantastic selection of fresh fruit and veg, coupled with its customer-centric approach, makes Lidl a deserving winner.
In the other retail categories, Sainsbury's was crowned Multiple Floral Retailer of the Year, impressing with its abundant range of fresh flowers and plants that consistently delight shoppers.
Co-op bagged the title of Convenience Retailer of the Year for its commitment to local communities and high-quality British produce, while Tesco claimed the honour of Online Fruit & Veg Retailer of the Year, lauded for its seamless online shopping experience and fresh, long-lasting produce. Marks & Spencer reigned as the Online Floral Retailer of the Year, known for its unique and premium quality bouquets.
Source: Fresh Talk Daily