Honeybear Brands is highlighting apples at the upcoming International Fresh Produce Association show in Atlanta on October 18-19. There, attendees can learn how Pazazz is helping get fresh fruit into the carts of those who need it most this winter.
Honeybear Brands is featuring apple variety exclusives at the show -- ruby red, juicy Pazazz, and crisp golden Honeymoon apples. They are just two of its varieties delivering both flavor and value. Honeymoon has been growing in volume since its debut two years ago. It features tropical notes and adds a colorful yellow punch to retail decks.
Left: the Honeymoon apples; right: Pazazz apples
"We grow and distribute some of the best apple varieties grown regionally and in Washington State. Our focus of providing great eating varieties at 'peak of season flavor' ensures our retail partners are providing consumers with an exceptional eating experience during the big fall apple sales season," said Don Roper, vice president of sales and marketing, Honeybear Brands. "Utilizing multiple growing regions to curate the best varieties combined with year-round supply assurance, we delight in helping our retailers grow the conventional and organic apple category. We strive to exceed the expectation of fruit quality, customer service, and supply assurance."
The company's growing regions span the U.S. with orchards and production facilities in Washington state, Minnesota, Wisconsin, Michigan, and New York. Southern hemisphere production includes apples, pears, and cherries from Chile and Argentina.
Honeybear has also formed a Pazazz partnership with professional hockey standout Taylor Heise, to benefit Second Harvest Heartland.
Honeybear has partnered with Taylor Heise, a forward for the Minnesota Frost and a member of the United States women's national ice hockey team.
During the "Assist Second Harvest" campaign, the company donates 600 pounds of apples each time Heise feeds a teammate an assist – otherwise known as an "apple" in hockey – during her games this season.
"Apples help fuel our bodies. Who better than an elite athlete like Taylor Heise to remind health-conscious audiences about the health benefits of apples? She has a genuine desire to be part of a cause marketing effort to combat hunger. Women's sports are having a big moment, and we are excited to celebrate that while attracting new apple consumers and donating to a good cause," said Roper.
Retailers carrying Pazazz benefit via social media, PR, and in-store assets, as Pazazz gets extra ice-time with hockey fans and shoppers.
Back at the show, attendees are invited to stop by Honeybear's booth--B2049.
For more information:
Don Roper
Honeybear Brands
[email protected]
www.honeybearbrands.com