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Embracing the ‘Apple Era’ in Atlanta

At the upcoming 2024 IFPA Global Produce & Floral Show, Rice Fruit Company is bringing an apple lineup that is hitting all the right notes from crisp to juicy to bold. The flavors, varieties, and vibrant colors of the company's apples are a sure sign to show attendees that apple harvest is here.

"This is the first big show of our season and we're ready for it! This show is always well attended by customers, colleagues, and industry partners. It's fantastic to connect with people in person," Brenda Briggs, VP sales and marketing.


The team from Rice Fruit.

Networking and collaborating within the fresh produce industry, especially for companies like Rice Fruit Company, has never been more essential. The Global Floral and Produce Show provides an opportunity for connection, sharing, and fostering partnerships.

"We understand the importance of collaboration to meet the evolving demands of our customers and the marketplace, " says Briggs. "We are committed to ensuring the fresh produce industry thrives together and creates a connected and resilient supply chain. This is especially important for the apple industry and why we have taken steps to help increase apple consumption across the board."


A look at the range of apples Rice Fruit has.

The company's dedication to providing a wide range of apples ensures that there's a perfect option for every palate and preference. Show attendees will see firsthand how the company's entire selection of apples from Gala and Honeycrisp to SnapDragon and Lemonadeā„¢ offers retailers the versatility and innovation they need to meet consumer demand.

"Fall is our time to shine. Our apples are picked, packed, and shipped for peak flavor and texture," says Briggs. "As the season progresses, our varietal mix delivers diverse and bold flavors ready to take the spotlight."

Visit Rice Fruit Company's booth #B331 at the show October 17-19th to embrace the Apple Era.

For more information:
Rice Fruit Company
Tel: +1 (717) 677-8131
[email protected]
www.ricefruit.com

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