Bako Sweet is unveiling its latest innovations at the Global Produce and Floral Show. While there, attendees can get an exclusive first look at Bako's new White and Purple Single Sweets and learn about the brand's vision for the future of sweet potato shopping and consumption.
The brand continues to meet the needs of the ever-evolving shopper with a focus on innovation and health-conscious products. It is diving deep into the future of sweet potatoes by researching emerging consumer preferences and working on new product offerings.
Bako's new White and Purple Single Sweets will be unveiled at the show.
One of Bako Sweet's initiatives is its heart-health promotion, designed to engage shoppers early and make a lasting impact. The brand has long offered heart-healthy products, proudly carrying the Heart-Check Certification from the American Red Cross, which highlights the natural health benefits of sweet potatoes and helps shoppers identify nutritious choices.
To support retailers, the brand is rolling out new merchandising display bins by January 2025, ensuring stores are well prepared for the influx of health-conscious shoppers. Additionally, in February, it will release hot pink and light pink packaging for its sweet potatoes in alignment with Heart Health Month, offering a bold visual cue for shoppers looking for nutritious and heart-healthy options.
The brand is rolling out new merchandising display bins by January 2025, ensuring stores are well prepared for the influx of health-conscious shoppers.
"We are thrilled to showcase our latest Single Sweets and heart-health initiatives at the Global Produce and Floral Show," said Susan Noritake, director of sales at Bako Sweet. "We believe the future shopper of sweet potatoes is looking for more than just great taste—they want products that align with their values - whether that's heart health, convenience, or innovation."
Attendees can visit Bako Sweet at booth #B1553 to learn more about these exciting developments and explore what's next for the brand.
For more information:
Bako Sweet
Tel: (+1) 661-858-1075 x818
[email protected]
www.bakosweet.com