Wonderful® Pistachios will introduce its No Shells Unsalted variety to attendees of the International Fresh Produce Association's 2024 Global Produce & Floral Show ahead of its official release in February 2025. With 36 percent of adults actively trying to reduce sodium in their diets¹, Wonderful Pistachios No Shells Unsalted is a healthy option for snacking and culinary creativity without sacrificing flavor.
Launching online and at retailers nationwide in 6-ounce, 12-ounce, and 24-ounce bags, Wonderful Pistachios No Shells Unsalted will be supported by in-store merchandising, including a 72-count low-sodium display alongside No Shells Lightly Salted to encourage trial and healthy eating in the New Year. This new variety is an option for health-conscious consumers, home chefs, and anyone looking to integrate a delicious, sodium-free snack or ingredient into their daily lives. 
The variety is already available as an In-Shell variety, which is the number three best-selling item for the Wonderful Pistachios In-Shell product line.
"These pistachios hold the salt, not the flavor," said Diana Salsa, vice president of marketing for Wonderful Pistachios. "Versatile and nutritious, roasted Unsalted No Shells are a choice for health-conscious eaters. They make a satisfying midday snack or add a protein boost to salads, pasta dishes, and charcuterie boards."
According to recent research conducted by The Wonderful Company, while snacking between meals remains the primary eating occasion for pistachios, more consumers are using them as an ingredient. In fact, the research indicated that 37 percent of pistachio consumers now use them as an ingredient – a seven-point year-over-year increase.
The variety is already available as an In-Shell variety, which is the number three best-selling item for the Wonderful Pistachios In-Shell product line. The launch of No Shells Unsalted rounds out the low-sodium offerings from the company, giving consumers more choices when it comes to mindful snacking.
Wonderful Pistachios' existing low-sodium items already boast high trial rates among the brand's offerings. The low-sodium consumer is exclusive, with one in five In-Shell Unsalted buyers only purchasing Unsalted and no other variety.
Unsalted joins a lineup of Wonderful Pistachios No Shells varieties and flavors, which includes Roasted & Salted, Lightly Salted, Jalapeño Lime, Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, and Smoky Barbecue.
The new variety can be found at Wonderful's booth, #B2756.
1. Circana, Eating Patterns in America 2023
For more information:
Bryan Hansen
The Wonderful Company
[email protected]
www.getcrackin.com
www.wonderfulpistachios.com