Retailers and industry leaders are encouraged to stop by the Sunkist® booth at this week's IFPA Global Produce and Floral show in Atlanta, Georgia to experience a pink, immersive experience with its newly designed, recyclable corrugated booth. Along with the unique booth design, the company is launching its Power with the Pink Orange™ program and its Sunkist i3™ initiative.
"Our pink booth décor complements the limited-edition pink ribbon packaging and matching merchandising for the Power with The Pink Orange program to raise awareness for breast cancer support in partnership with the National Breast Cancer Foundation (NBCF)," says Cassie Howard, Sunkist's senior director of category management and marketing. "The bright Pink Orange Cara program permeates show branding and advertising, limited-edition merchandising and packaging. The Sunkist team's pink apparel reinforces our pink impact at IFPA."
The Sunkist/NBCF collaboration is about showing support to NBCF's mission of Helping Women Now®. It aims to raise awareness and provide valuable resources to those impacted by the disease through campaign materials including display bins, stackable towers, and in-store merchandising. Fresh and innovative merchandising solutions are essential to enhancing the citrus category. "We've focused on creating vibrant displays, impactful in-store promotions, and online campaigns, including geo-fencing, influencer collaborations, recipe development, and strategic brand partnerships, inspiring consumers to add citrus to their baskets," says Howard.
Its new merchandising and shopper-marketing programs are tailored to support retailers' individual store goals, engage consumers, and drive the category during key shopper milestones. The variety-specific lineup features interchangeable messaging that promotes flexibility, sustainability, and in-store education that retailers can use to accommodate limited floor space.
"Our Sunkist i3 program reflects our commitment to investing in technology, innovating with processes, and implementing with people," says Christian Harris, senior vice president and chief operating officer at Sunkist Growers, Inc. "While this has been something we have been working on for the past few years, it is just the beginning."
Through the Sunkist i3 program, the company is transforming how it manages, evaluates, and delivers citrus from the grove to shelves. With this initiative, it is streamlining the supply chain; therefore, retailers can expect continued customer support, consistent quality, and sizing.
Attendees can visit the one-of-a-kind corrugated booth at #B3639 to meet in person with sales reps, learn more about the Sunkist i3 initiative, and discover ways to support NBCF and the Power with the Pink Orange Cara program. A limited-edition, pink Sunkist-branded tote bag will also be available as a booth giveaway during both show days.
For more information:
Garrett Stolz
Sunkist Growers
Tel (+1) 661.290.8772
[email protected]
www.sunkistgrowers.com