The year 2024 was a big year for Berry Fresh, with a highly successful Sweet Karoline® blackberry season kicking off the year, an increased brand presence in media, on social media and in store, as well as some major organizational changes to cap off the year. It has been a whirlwind for the team. As IFPA looms, the team is gearing up for some interesting and exciting conversations with their customers.
Recently Berry Fresh's parent company, Agroberries, announced its acquisition of BerryWorld Group Holdings Limited, following its minority stake acquisition in 2023. The two companies combined, create the second largest berry company in the world and bring to light the growth vision Agroberries, and therefore Berry Fresh, has for the future.
With berries continuing to prove their importance in the produce category, Berry Fresh isn't the only supplier pushing for growth. To differentiate itself, Berry Fresh is focusing on flavor-first proprietary genetics and stellar customer service. Berry Fresh, at its heart, is a team of berry enthusiasts. It isn't about being the best; it's about sharing the team's passion for berries with their customers. New blueberry varieties that crunch perfectly, Sweet Karoline® blackberries that consistently hit the perfect flavor mark, those are the achievements that the Berry Fresh team strives for. The team's goal is to bring the best tasting and highest quality berries to shelf for their customers to help elevate the berry experience in store.
IFPA
At IFPA, the team is excited to share its vision for 2025 that includes continuing its focus on flavor-forward genetics, striving to be better for the environment through CSR efforts, and managing the meteoric growth the organization is surging towards. Additionally, the team will be sampling its Sekoya Pop® blueberries on delicious Blueberry Cheesecake bites to add some fun and showcase their elevated flavor. Visit Berry Fresh at booth #C1255 to learn more about the exciting future of the company and grab a blueberry bite!
Contact:
Berry Fresh
[email protected]
www.berryfresh.com