While more almonds are consumed than any other nut, opportunities to market them in the produce department have been modest—until now. Oppy and almond brand Blue Diamond Growers have partnered to deliver a tasty array of fresh almond and almond-fruit blends into retail produce departments.
The consumer-tested and widely approved assortment includes exciting new flavors – Oven Roasted Honey, Lightly Salted, Sea Salt & Black Pepper, Whole Natural almonds, as well as Toasted Almonds & Cherries and Sea Salt Almonds & Blueberries sold in eye-catching, resealable stand-up bags.
"Annual almond consumption in the U.S. triples that of the next most popular nut, but almonds own a mere 5 percent volume share in produce," said Brett Libke, senior vice president of national sales for Oppy. "We see a huge opportunity, with Blue Diamond's brand equity, powerful promotions and free-standing displays driving sales."
After several years of research and development by Blue Diamond, the new line has the perimeter shopper top of mind as it features premium almond varieties and no added oils or artificial flavors.
"We are excited to complement our center-store portfolio with this fresh new offering," said Blue Diamond Growers Chief Commercial Officer Carmen Bourgaize. "Our consumer research indicates a purchase intent of over 70%, and nine out of ten people say there's at least one item in our portfolio they would buy. We are eager to bring this strong value proposition to the produce shopper through our friends at Oppy."
Brett Libke and Carmen Bourgaize.
Visit the Oppy booth #3239 at the IFPA Global Show for more information and a taste of what the future holds for nuts in the produce aisle.
For more information:
Kelsey Van Lissum
Oppy
Tel.: +1 (604) 461-6779
[email protected]
www.oppy.com