The Ukrainian enterprise "Sady Dnipra" (TM UApple) has initiated the exportation of its 2024 apple harvest to nations in the Middle East. Yet, confronted by logistical hurdles and the saturation of these markets, the entity has pivoted towards the European Union (EU) market, as reported by EastFruit. Alena Shchebetakha, the export manager, conveyed to "Sadovodstvo po-ukrainski" that the elongated delivery periods have led to a halt in shipments to Oman, Bahrain, and Kuwait. "This is critical for us, as transportation constitutes a significant portion of our costs," Shchebetakha remarked.
In response to these impediments, Sady Dnipra is refining its logistical strategies via the ports of Rijeka, Constanta, and Trieste to bolster exports to the EU. The firm is positioning its products in a premium category to circumvent the competition from lower-priced Polish apples. "We offer a high-quality product that matches European apples in organoleptic characteristics. However, success in this market depends not only on quality but also on delivery speed," stated the export manager.
Source: East Fruit