DeltaTrak has launched the UBQ Network, an all-in-one platform tailored for the North American produce and grocery markets. Inspired by successful platforms like Expedia, this digital marketplace initially connects 25 service providers with 5,000 North American and 25,000 global customers to offer a unique supply chain transaction ecosystem to enhance cold chain transparency and sustainability and ensure traceability compliance.
Today's supply chain executives are often forced to juggle multiple platforms and siloed data, each handling different aspects of the cold chain—from monitoring temperature fluctuations to tracking delivery schedules. This fragmentation increases complexity and response time and the UBQ Network streamlines these processes into a single platform offering digital cold chain logistics, seamless collaboration, and data-driven business intelligence from a simple-to-use interface. The network's ecosystem features partnerships with leading global service providers such as DeltaTrak for IoT devices, a global leader in insurance broking for digital cargo insurance, Blooms Trade for trade finance, global payments and FX solutions, RED for carbon emission reporting, StilFresh for inspections and claims, and Fructidor, a global produce buyer and seller network.
This digital marketplace initially connects 25 service providers with 5,000 North American and 25,000 global customers to offer a unique supply chain transaction ecosystem to enhance cold chain transparency and sustainability and ensure traceability compliance.
These strategic partnerships provide new services for all users. Produce suppliers can protect their valuable products with digital cargo insurance and access faster payments with factoring. Large importers and grocers receive difficult-to-measure carbon emission reports from producer growers.
Three drivers are accelerating the adoption of collaborative produce business networks. They are food waste; food safety; and sustainability.
"We created the UBQ Network to meet the changing demands of the produce industry, ensuring that even the most demanding produce categories arrive on time in optimal condition to maximize consumer satisfaction," said Karl McDermott, Chief SaaS Officer of UBQ Network. "By addressing these new challenges, our platform not only reduces waste but also supports sustainability goals and positively impacts costs and working capital—a key consideration for executives in the produce industry."
UBQ Network plans to offer "try and buy" and "pay-as-you-go" pricing and service models to meet the produce industry's diverse needs.
Several of DeltaTrak's existing customers and partners have already found UBQ to be helpful in their cold chain operations, streamlining their processes while enhancing their sustainability efforts.
"We are excited to participate with UBQ Network. Its Freshness Index, to estimate hidden shelf life in the avocado ripening process, and the carbon emission reporting aligns perfectly with our commitment to 'Do Good'," said Andrew Mitchell, global head of innovation at Westfalia.
Similarly, the platform promotes faster payments with a cross-border factoring solution.
For more information:
DeltaTrak
Tel: +1 (800) 962-6776
[email protected]
https://ubq.network/