In Kerala, particularly in Vazhakulam near Muvattupuzha, pineapple farmers are witnessing a favorable period in terms of farm gate prices, which have remained strong at $ 0.70/kg over the past 12-18 months, a significant improvement from the lows of $ 0.12/kg experienced in 2016. This resurgence in price has prompted an increase in cultivation area from 7,911 hectares in 2015-16 to an estimated 22,000 to 23,000 hectares currently.
James George Thottumariyil, president of the All Kerala Pineapple Farmers' Association (AKPFA), attributes the price rise to heightened demand, particularly from north Indian markets like Delhi and Mumbai, and a broader market expansion. Additionally, the consumption of pineapples has increased due to harsher summers. Despite challenges such as the 2018 and 2019 floods and the Covid pandemic affecting transportation, demand from north Indian markets has remained stable.
Kerala's pineapple production is on an upward trajectory, with projections indicating an increase from 1.09 lakh tonnes in 2005-06 to an expected 6.5 lakh tonnes in 2024. This increase in production is translating into substantial earnings for farmers, with profits estimated at Rs 3 lakh per acre after expenses, according to James. Thomas Varghese, president of the Vazhakulam Merchants' Association, notes that the resurgence in prices has encouraged farmers to return to pineapple farming.
The steady prices are also seen as a response to rising food inflation, offering a more affordable fruit option in the market. The non-seasonal nature of pineapple farming allows for consistent production, with a significant focus on the Ramadan month. The entire income from pineapple cultivation is considered agricultural income and is exempt from tax, further benefiting farmers. The price of pineapple also influences the prices of other locally grown fruits, establishing a benchmark that affects the market dynamics for fruits like rambutan and dragon fruit.
Source: The New Indian Express