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Manuel Echeverría, CEO of Trade and Business Partners (Ecuador):

"We help companies land and develop business in new markets in the U.S."

"Ecuador remains a global leader in agricultural exports, led by products such as bananas, which account for four out of every ten bananas sold in the world. However, the country has diversified its exports with other agricultural products, such as pitahaya, malanga, plantain, mango or tree tomato, among other products, which have recorded exponential growth in recent years," says Manuel Echeverría, CEO of Trade and Business Partners.

"For example, from 2020 to 2023, pitahaya has seen an average annual growth of 60%, which reflects its growing popularity in the U.S. market. Meanwhile, plantain, malanga and pineapple have recorded increases of 26%, 14% and 65%, respectively, in the same period, which underlines the expansion potential for Ecuadorian exports to the United States," says Manuel.

The company has become an ally for Latin American companies seeking access to the competitive U.S. market. Based in Miami, and with representatives in cities such as New York and Los Angeles, the company specializes in managing and facilitating the entire process of exporting food products from Latin America, especially for Ecuadorian companies.

Trade and Business Partners provides comprehensive support to companies in many areas. It can help in obtaining permits and registrations with the FDA, soft landing or establishing a presence in the U.S., logistical solutions and even commercial management. Echeverría stresses that his company focuses on "helping companies gain access to distributors and specialist stores, allowing them to become more competitive in terms of prices and quality. The challenge is to reach not only importers, but also distributors directly, thereby allowing for greater price competitiveness.

Although Ecuadorian exports continue to grow, Echeverría says that there are significant challenges, mainly due to Ecuador's high operating costs as a dollarized economy. Despite this, the United States remains a growing market, and there are many untapped opportunities in states beyond the main ports of entry such as Miami, New York and California. "There are still many markets with room for development within the United States, and that is where we come in, helping companies land and develop business in these markets," says Echeverría.

In addition to all this, it is also worth mentioning their work at international fairs, including their recent participation in the Global Produce and Floral Show in Atlanta, where they managed to bring a delegation of more than 40 Ecuadorian entrepreneurs with the support of Pro Ecuador through its office in Miami.


Participation of Ecuadorian exporters in the Global Produce and Floral Show in Atlanta.

Echeverría says that events like these not only help in maintaining relationships with current clients, but also allow new exporters to establish connections and begin negotiations. "These fairs are the first step to start negotiations that can develop in the following months," says Echeverría.

For more information:
Manuel Echeverría
Trade & Business Partners
Tel.: +593 9841 68458
Tel.: +1 (786) 329 9154
[email protected]
www.tradeandbiz.com