Chinese avocados entered the market in September. Due to the limited early harvest, prices surged in mid-to-late September, with 4kg boxes selling for around ￥130-￥140 each in wholesale markets, nearly matching the price of Chilean avocados. By mid-October, production increased across growing regions, causing prices to drop. Current prices are slightly lower than last year, though the difference is minimal. This year, with more emphasis on dry matter content, picking times were adjusted, leading to improved fruit quality compared to last year," said Zhang Wei, General Manager of Bafang Agriculture.
Bafang Agriculture's avocado base is located in the Baoshan region of Yunnan, known for its distinct advantages in avocado cultivation. "Yunnan's production areas each have unique qualities, and Baoshan benefits from less rainfall, reducing crop losses. The weather has been favorable this year, with minimal impact from early low temperatures. Despite a slight delay, around 15-20 days in the harvest, the fruit yield and quality are excellent. We began picking in early October to ensure optimal dry matter content," explained Zhang.
"The grass cut under the tree will be converted into fertilizer."
"This is our fourth year of cultivation, and we've expanded our output from dozens of tons last year to hundreds of tons this year, with plans to exceed 1,000 tons next year. We emphasize sustainable practices by avoiding herbicides and converting cut grass into fertilizer. Also, we invest heavily in organic fertilizers, applying them four times annually, focusing on improving soil health to enhance fruit quality. The new season's flesh quality is comparable to last year, and customer feedback has been positive. The market remains stable."
"To better understand consumer preferences, Bafang has introduced new packaging and product specifications. We've launched small cup gift boxes featuring 50-gram avocados, which are nearly pitless and have a great taste. These 'novel' products are performing well in the market. Additionally, our two-in-one gift box containing 5-6 large fruits has seen strong sales, especially in Shanghai."
Commenting on market trends, Zhang noted, "The Peruvian avocado season is ending, and prices are falling due to inconsistent quality. Meanwhile, Chilean avocados are scarce and expensive. The Chinese avocado season, from September to December, is filling the market gap and is cost-effective, making it popular. We expect the overall market to improve once the Peruvian season concludes."
Bafang Agriculture's "Bafang Avocado" brand is primarily sold through wholesale markets, but the company is exploring ways to engage directly with consumers and educate them on how to distinguish avocado origins and quality.