At Fiera Bolzano from November 21 to 23, Interpoma 2024 will spotlight digital advancements in the apple industry. The event, recognized for its comprehensive exploration of apple production trends, will host 490 exhibitors from 21 countries across a 25,000-square-meter venue. The "Orchard of the Future" is a key feature, demonstrating the latest in genetic and digital technology aimed at enhancing sustainability in apple cultivation.
EastFruit journalists have detailed the event's emphasis on interactive experiences and the integration of digital and sustainable practices. The Interpoma Congress, occurring on November 21 and 22, will delve into genetic evolution and digital revolution themes, with discussions on genome editing, IP rights, and AI solutions for orchard management.
The "Orchard of the Future" will allow attendees to engage with innovative technologies from 11 companies, including real-time disease monitoring and robotic apple picking systems. Additionally, the third edition of the IPOMA magazine will cover digital technologies in apple production, and the Interpoma Award will recognize achievements in sustainable apple-growing technologies.
A new Visitors' Choice Award will debut, with winners announced during the Interpoma Congress. Bolzano will also celebrate the Alto Adige IGP apple with the Apple Festival, featuring exhibitions, tastings, and cultural programs. The event's Opening Night will feature updates from Philippe Binard of the WAPA, and the Interpoma Business Match will facilitate global industry connections.
Source: East Fruit