Pure Harvest Smart Farms has announced the launch of its own brand of 100% natural tomato sauces. The range will be exclusively available at Spinneys and Waitrose outlets across the UAE for two months, before expanding to other retailers.
At the heart of Pure Harvest's new product line are the brand's renowned tomatoes, locally grown in the UAE. The company will utilize visually imperfect and/or seasonal excess in production to supply this new sauce line, which mitigates food waste risks in the company's value chain.
The new range of tomato sauces will be available in Spinneys' stores from October 31st, at prices ranging from AED 14.90 – and AED 27.50. In addition to being a sustainable option, the new sauces are priced competitively in the sauce category, offering a delicious and affordable choice for consumers.
Flavors and sauces include Cherry Tomato Passata, Shakshuka, Marinara, and Chili Cherry Tomato.
Speaking about the new range, Sky Kurtz, Founder and CEO of Pure Harvest Smart Farms, said: "By crafting value-added products fashioned from our fresh produce that people know and love, we seek to further delight our customers, offering innovative, distinctive, and convenient consumer products for everyday enjoyment. By using what the industry calls "ugly produce" - which simply means the farmed product may have visual imperfections but retains the same exceptional quality - we are able to further reduce food waste while providing consumers with a high-quality, natural, and delicious product in a range of extraordinary flavors and cuisines."
For more information:
Pure Harvest Farms
www.pureharvest.ae