In partnership with Campos Borquez, Perfection Fresh introduces the Calypso mango, locally grown in Mexico, to deliver a mango experience that meets the needs of consumers, retailers, and growers.
Perfection Fresh, Australia's leading fresh produce company, is expanding the global reach of Calypso mangoes in the U.S. market in collaboration with Campos Borquez, a fourth-generation grower based in Sonora, Mexico. This initiative follows a successful growing and retail trial at Whole Foods Market in Los Angeles, where the product sold out rapidly, highlighting its strong market potential and consumer appeal.
This trial marks the beginning of a comprehensive international strategy to position Calypso mangoes as a premium global brand in the mango segment. After four years of rigorous trials, propagation is underway for the first commercial plantation, planned for early 2025. This expansion aims to address the growing demand for high-quality mangoes in the North American market.
"Our research shows significant potential for growth in mango consumption in North America, which we believe can capitalize on with a premium and unique mango like Calypso, which is loved by consumers," said Michael Simonetta, CEO of Perfection Fresh.
Mango consumption per capita in Australia is more than 1.5 times greater than in the U.S. Moreover, while mangoes are typically available year-round in Australia, they are only available during spring and summer months in the U.S., highlighting an opportunity gap.
With around 40% market share in Australia, Calypso mangoes stand out for their attractive pink blush, superior fruit-to-seed ratio, and sweet tropical flavor. With More Mango and Less Seed, Calypso offers a compelling value proposition for shoppers. Other unique attributes include firm flesh with fewer stringy bits and an extended shelf life, making it an attractive addition for retailers looking to enhance their premium produce range.
Jared Bayse, Whole Foods Market's category manager, commented: "The variety is eye-catching and eats very well. It also surprised us how well it holds its firm consistency and overall quality over time – a great attribute to ensure a positive consumer experience at home and motivate them to come back for more."
For more information:
Perfection Fresh
Tel: +61 (02) 9763 1877
Email: [email protected]
www..perfection.com.au