Global industry data reveals a notable increase in blueberry exports over the past decade, with figures surpassing expert predictions. Specifically, exports escalated from 316,000 tons in 2016 to 747,000 tons in 2023, demonstrating a consistent upward trend fueled by rising global demand. Within this global context, Peru's contribution has been significant, with its export volume jumping from 30,817 tons in 2016 to 224,888 tons in 2023, capturing 30% of the global market share.
The economic impact of Peru's blueberry exports is profound, with the country not only expanding its market reach but also securing higher prices compared to its competitors. From 2016 to 2023, global blueberry sale revenues nearly tripled, with Peru's earnings growing from USD 225 million to USD 1.733 billion, representing 34% of global sales.
Despite a temporary setback last season due to the El Niño phenomenon impacting Peruvian production, the current 2024/2025 campaign indicates a strong recovery. This resurgence is attributed to enhanced fruit quality, improved varietal genetics, and an expanded market presence. As of week 45, Proarándanos reports that 196,699 tons have been shipped worldwide, with conventional and organic fruit shipments seeing significant increases over the previous season.
The ongoing growth trajectory suggests Peruvian blueberry exports could exceed 300 thousand tons in the current campaign. This prospect raises important questions for the industry regarding sustainable growth strategies. The upcoming International Blueberry Seminar in Lima will serve as a platform for industry stakeholders to explore these challenges and opportunities.
The future of the Peruvian blueberry industry looks promising, driven by a "new wave of consumption" and advancements in plant genetics. These developments are not only increasing production volumes but also enhancing fruit quality, positioning Peru to achieve premium pricing and maintain a steady market supply.
Source: Blueberries Consulting