Following the launch of the Sinclair T55 certified compostable label, feedback from the industry has been positive, generating interest globally and in the launch regions. The launch is in collaboration with Zespri, who, as first adopters, are transitioning their label program over the next 12 months.
"We are presenting Sinclair - T55 as an environmentally conscious alternative to plastic packaging and conventional plastic labels," said Duncan Jones, senior marketing manager. "The demand for compostable fruit labels is growing and given the variety of shapes and sizes available from 100+ choices, the label fulfills practical consumer and retailer requirements as well as complementing branding and sustainability programs."
The launch is in collaboration with Zespri, who, as first adopters, are transitioning their label program over the next 12 months.
With no material bias – paper or film - Sinclair's compostable product development is focused on certified end-of-life performance. End-of-life performance' is defined as the process of the label breaking down and biodegrading to become part of usable home or industrial compost within a specific timeframe. This focus means Sinclair-certified compostable fruit labels provide key benefits by aligning with current legislation and meeting global composting standards.
The label can:
- Reduce the use of plastic packaging and plastic waste.
- Become part of usable natural compost with zero negative impact on the environment with no harmful substances affecting plants or animals.
- Can be disposed of in-home or industrial compost waste streams requiring no additional process or mechanical action to ensure safe disposal or recycling.
- Will disintegrate and biodegrade as part of the composting process within a specified timeframe.
Knowing that there is a certified compostable fruit label – both industrial and home compostable – is just the first step. There is an ongoing education and awareness campaign that needs to be supported by all industry stakeholders.
Following the launch of the Sinclair T55 certified compostable label, feedback from the industry has been positive, generating interest globally and in the launch regions.
"We need to ensure all interested parties are aware that certified compostable labels are on the table. Finished product certified compostable fruit labels offer a practical and sustainable packaging solution to decrease packaging volume and reduce plastic waste," said Jones. "Fruit labels will continue to effectively market fresh produce, enhance branding, distinguish products, promote healthy eating, and fulfill retail produce traceability and point of sale needs."
Navigating the complexities of compostable fruit labels can be challenging. Sinclair's LinkedIn channel offers explainers to educate and inform diverse audiences about the advantages of fruit labeling as a sustainable packaging option. They help clarify terminology, highlight the importance of certification, and provide insights into the ongoing challenges of developing and adopting certified compostable labels.
The company will also exhibit at Fruit Logistica 2025 in Berlin at Hall 2.1, Stand D-01.
For more information:
Duncan Jones
Sinclair
Tel: +44 7970 725 752
[email protected]
https://www.sinclair-intl.com/