While most mushrooms are consumed fresh, some customers prefer mushroom products that offer the same nutritional value but have the benefit of an extended shelf-life. "In response to increasing consumer demand, we will be launching a retail line of organic dried mushroom pieces as well as retail organic mushroom powders," says Mark Kreiner Outside Sales Coordinator with Mother Earth Organic Mushrooms Landenberg PA. The powders can be used in teas, smoothies and other beverages while organic mushroom pieces are mainly used in cooking. "These products are suitable for consumers who are looking for a clean, portion controlled and cost-efficient product." While mushroom powders and pieces in themselves aren't new to the market, they are new in an organic format. "Currently, organic dried mushroom pieces are not available mainstream," said Kreiner.
Dried mushroom pieces.
Compostable trays
Another new development for Mother Earth's organic mushroom line is the launch of compostable trays. "We're moving away from plastic packaging and will be launching compostable trays that are made out of bamboo fiber." After years of development, the company feels the bamboo material is suitable as it maintains its strength and rigidity throughout the supply chain. While the new packaging has a higher cost than RPET, Mother Earth is putting forth effort into making the packing process more efficient, therefore minimizing the cost increase. "We will SKU down and eliminate the 10 oz. and 12 oz. packaging options. This will streamline the packing process, which will hopefully offset the extra cost for the new packaging." The compostable trays as well as the dried mushroom pieces and powders will be officially launched in January 2025.
Labor concern
While these developments show opportunities in the mushroom segment, there is also concern. Potential changes in immigration could impact agriculture in general across the country. "Within the U.S. mushroom industry, the labor pool is shrinking, and growers may be forced to move towards automation to continue to operate." Mother Earth is blessed with a stable and long-tenured group of laborers but wants to look ahead and be prepared for the day these workers retire or exit the business. "How do we keep mushrooms affordable when we no longer have a significant labor pool?" While Mother Earth is exploring options like many other growers do, a decision can't be made overnight. Kreiner expects more consolidation in the mushroom industry as the input costs of growing, packing and shipping mushrooms increase.
Curious to see Mother Earth's new products and packaging firsthand? Stop by booth 374 at the New York Produce Show on December 11.
For more information:
Mark Kreiner
Mother Earth, LLC
Cell: 443-962-0926
[email protected]
www.organicmushrooms.com