Agrovision announced its entry into premium cherry production with the launch of Agrovision Chile. This launch, powered by the acquisition of Chilean grower and exporter ZurGroup, broadens the company's superfruit product offerings.
Leveraging Chile's optimal growing conditions, Agrovision will introduce proprietary premium cherry varieties developed for flavor, freshness, and crunch across the planned 500 new hectares of cherry orchards.
"We're deepening our roots in Chile and bringing premium cherries to consumers worldwide," said Steve Magami, co-founder and CEO of Agrovision. "Chile's position as one of the world's premium cherry producers, combined with our commitment to deliver quality through proprietary and advanced technology, allows us to meet the demand for exceptional superfruits that our consumers love and trust."
Agrovision will introduce proprietary premium cherry varieties developed for flavor, freshness, and crunch across the planned 500 new hectares of cherry orchards.
The acquisition of ZurGroup, a family-owned business renowned for its commitment to quality in the agricultural sector, provides Agrovision with access to state-of-the-art packing and processing facilities, in addition to new lands for planting cherries. It also brings 250 hectares of blueberries planted with premium varietals, which are fully complementary to the company's Peruvian window. With established distribution channels to global retailers, Agrovision is set to reach more consumers with its premium blueberries and cherries across Asia, Europe, and North America.
Agrovision Chile introduces a new phase of the company's cherry expansion strategy, building on its established partnerships in the region, including its partnership with Greenvic, a grower and exporter of organic fruits. In 2024, Agrovision and Greenvic launched a production partnership to meet the high demand for cherries and other premium superfruits in the Chinese market.
Agrovision remains focused on inspiring healthy snacking globally. Its commitment to sustainable and regenerative farming practices will be central to its Chile operations, ensuring that this expansion positively impacts both consumers and the environment.
For more information:
Agrovision
Tel: +1 (424) 777-1770
[email protected]
www.agrovisioncorp.com