The fast-approaching New Year is the time for retailers to refresh their produce aisles with high-flavor branded organic apples.
"CMI's lineup of branded organic apples elevates the shopping experience while driving measurable sales growth," said Joel Hewitt, vice president of sales at CMI Orchards. "High-flavor organics offer a fourth tier of selling, surpassing core organic, and conventional core and branded options, positioning retailers for success at every buying stage—from capturing incremental sales to creating repeat customers."
L-R: Envy apples; Kiku apples
In the branded organic apple category, NielsenIQ data over the latest 52-week period ending November 2, 2024, showed 47 percent growth in sales and a 45 percent increase in volume. This is in contrast to core organics, which saw sales decline nearly six percent despite a modest seven percent rise in volume. The average price per pound for branded organics, at $2.93, which outpaces the $2.18 per pound for core organic varieties (excluding Honeycrisp).
"These numbers underscore a key point: consumers are willing to pay a premium for higher-flavor, specialty options," said Danelle Huber, senior marketing manager.
The report indicates several branded organics were leading the pack. Ambrosia Gold® increased 184 percent in sales and nearly 21 percent in volume, Cosmic Crisp rose 60 percent in sales and 62 percent in volume, SugarBee® surged by 187 percent in sales and 214 percent in volume, and Envy™ continued to gain momentum with a slight increase in sales and nearly 14 percent in volume. "Branded organics aren't just a trend or seasonal fad," said Huber. "The rise of specialty organics demonstrates a growing commitment to high-quality organic produce that meets consumer expectations for flavor and freshness."
L-R: Danelle Huber, Joel Hewitt
She adds that the company also offers custom omnichannel marketing tools—including digital assets and interactive QR codes on packaging. "We're in the business of growing more than fruit—we help our retail partners grow their category," added Huber.
CMI's branded organic offerings include Envy, Cosmic Crisp®, Ambrosia Gold, Jazz™, KIKU®, EverCrisp®, SugarBee, and Kanzi®. The portfolio also includes core apples like Gala, Fuji, Granny Smith, Honeycrisp, and Pink Lady®, plus Bosc, Bartlett and D'Anjou, and Red pears.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com