Berry Fresh has appointed Ashley West as its director of sales. With over a decade of experience in the berry industry, West brings a proven track record of customer focus and operational excellence. Her expertise and leadership will play a vital role in driving the company's continued growth and strengthening its position in the market.
West started her career in the berry industry in 2011, where she rose through the ranks, gaining experience in sales, grower communication, logistics, and market growth. Through this well-rounded experience, she learned the value of every part of the supply chain and each department's importance in bringing quality products to customers. By 2018, she was leading her sales department, where she was instrumental in building strong customer relationships.
West's hiring comes at a time as the company continues to expand its reach in the market.
West will bring her customer-centric approach to the company and focus on fostering strong relationships with current customers, exploring new market opportunities, and enhancing internal processes to support the company's rapid growth.
"I hit a point in my career where I wanted a new challenge," says West. "Berry Fresh offers a platform to apply my experience on a large scale and help shape the future of the company. There's so much opportunity here. The team is incredibly experienced and hardworking, and the focus on quality and customer service is unparalleled."
West's leadership comes at a pivotal time as the company continues to expand its reach in the market through a commitment to top-tier quality, premium varieties, and exceptional customer service.
"With investment in new genetics and constantly striving to improve its quality offering, we are positioning ourselves as a strong player in the berry industry," she says. "I'm excited to be part of a company with such a strong vision for the future."
For more information:
Berry Fresh
[email protected]
www.berryfresh.com