The 2024-2025 season for Peruvian blueberries anticipates a total volume of 323.928 tons, marking a 4,1% increase over initial projections and establishing Peru as a leading exporter globally. According to Luis Miguel Vegas, general manager of the Association of Producers and Exporters of Blueberries of Peru (Proarándanos), this achievement stems from a strategy that includes market diversification, quality enhancement, and meeting consumer expectations.
The United States has traditionally been the largest importer of Peruvian blueberries, accounting for 53% of exports. Nonetheless, Peru is expanding its reach to over 20 countries, with Europe and China emerging as significant markets. This diversification strategy has decreased reliance on the US market, with Europe now absorbing 25%, China 14%, and the United Kingdom 5% of exports.
Vegas points out that logistics, with 97% of blueberries shipped by sea, is critical to Peru's global market presence. Efficient connections from production areas to international ports are vital for preserving product quality.
A shift in the varieties of blueberries cultivated, from Biloxi being the predominant variety to newer varieties like Ventura and Sekoya Pop, reflects Peru's adaptability and innovation in response to market demands. This change has also contributed to Peru's competitive edge in the market.
The organic segment of Peru's blueberry exports, now at 11%, continues to grow, indicating a commitment to sustainable practices and catering to consumer preferences for organic produce.
Despite these advances, the industry faces challenges such as competitive pricing pressures and the impacts of climate change. Maintaining competitiveness without sacrificing quality requires innovation and sustainable practices, Vegas notes.
The blueberry sector has significantly impacted regions like La Libertad, Lambayeque, and Ica, which are major production areas, providing numerous jobs and supporting the local economy. Vegas highlights the importance of the industry in generating income and opportunities for thousands of families in Peru.
Source: Blueberries Consulting