Driscoll's Sweetest Batch Strawberries are making their seasonal appearance in supermarkets and independent stores across the nation this summer. Availability commences in December, with a comprehensive selection anticipated from January through March. Sally Kershaw, Driscoll's applied research manager, highlights the meticulous processes involved in the cultivation of these strawberries.
"What makes these strawberries truly exceptional is the level of attention and dedication that goes into every step of their cultivation," Kershaw stated. She elaborated on the rigorous breeding process and the precise timing in hand-picking each berry, ensuring the Zara varietal delivers unparalleled sweetness. Consumers can find these strawberries in 300g punnets at Woolworths and 350g punnets at Coles, Aldi, and various independent retailers.
Source: Inside FMG