The current Egyptian citrus season has started with mixed dynamics, says Rayan El Sawy, Chairman of fresh produce exporter Egyptian Emirati Import & Export: "While global demand for Egyptian citrus remains strong, due to its competitive prices and high quality, early challenges include erratic weather conditions that have slightly impacted fruit size and yield. However, the market response to initial shipments has been positive, particularly from Europe and the Middle East, indicating another strong export season."
The drop in production is Egypt is fairly significant according to El Sawy, which was a result from weather conditions with heat and irregular rainfall. "Production volumes are slightly lower compared to last year, in line with the national trend of a 19.5% decline in citrus production. Heat waves and irregular rainfall during critical growing periods have impacted yields. Despite these challenges, improved irrigation and improved farming techniques at our farms in Nubaria and Sadat have helped mitigate losses and maintain consistent quality."
Although the exporter mainly sends its citrus to Europe and Asia, El Sawy would also like to explore the African continent, adue to the reduced logistical costs: "We mainly export to countries such as Germany, the Netherlands and the UK. They are major buyers due to Egypt's price advantage and extended supply season. Another key destination is the Middle East, specifically Saudi Arabia and the UAE remain major destinations for fresh citrus from Egypt, alongside Russia, a reliable market for Egyptian oranges. We'd love to expand into Asia, with India, China and Japan being potential markets with growing demand for fresh citrus. Additionally, we're eager to explore opportunities closer to home in Africa, where logistical costs are lower, creating new possibilities for market expansion."
Egypt has to deal with heavy competition from Spain and Turkey. However, El Sawy feels there's also room for cooperation among these competitors. "Spain remains an important competitor, especially in the European market, due to its proximity, established reputation and early-season availability. However, Egypt's longer growing season and competitive prices give it an advantage, especially in late-season exports. There is also room for collaboration between Egypt and Spain. There's potential in areas such as research and innovation in agricultural practices and improving logistics to enhance mutual benefits."
The combination of declining supply and rising freight costs has led to a moderate increase in citrus prices compared to 2024. "Premium pricing for high-quality citrus is supported by strong demand from Europe and the Middle East. However, challenges like climate variability, logistics delays, and competition from Spain and Turkey remain significant," El Sawy explained. "We have strengthened relationships with logistics providers to ensure efficient export operations and diversified our markets to reduce reliance on highly competitive regions."
Looking ahead, El Sawy anticipates a promising conclusion to the 2025 season. "Despite the lower volumes, we expect sustainable growth, market expansion, and continued focus on quality and revenue. Collaboration opportunities remain key to enhancing efficiency and extending our market reach," he concluded.
For more information:
Rayan El Sawy
Egyptian Emirati Import & Export
Phone: +971 50 819 8460
Phone: +20-1205521324
Email: [email protected]
https://egyptian-emirati.com