In search of enhancing the quality and freshness of mini cucumbers, a group of growers and marketers reached out to Hazel Technologies, a company dedicated to extending the shelf life of fresh produce. "We are always seeking opportunities to improve product performance through our technology and finding a way to extend the shelf-life of mini cucumbers was a great fit," says Hazel's Vice President of Modified Atmosphere Packaging, Teresa Scattini.
The top two concerns for growers are poor quality and freshness. This is in line with the key concern consumers have, which is how quickly their store-purchased cucumbers go bad. Often, it happens in a matter of just a few days. Key findings from Hazel's most recent consumer research study revealed that 50 percent of consumers identify poor quality at retail as their main dislike of mini cucumbers. They also communicated that there are very few alternatives to cucumbers, and they hope for solutions that improve cucumber freshness and quality.
50 percent of consumers identify poor quality at retail as their main dislike of mini cucumbers.
Increased saleable product
Hazel has developed Breatheway® membrane packaging that results in minimal to no weight loss, reducing shrink write-offs and increasing saleable product. "This directly boosts revenue for the retailer," comments Scattini. "Our research showed that other packaging options can cause up to five percent weight loss and even more in some cases." In addition, Breatheway packaging delivers superior cucumber quality with fewer defects and reduced mold compared to standard packaging bags. "Our specialized film and patented membrane work together - without macro perforated holes – to deliver and maintain optimal levels of O2 and CO2 atmosphere levels, resulting in better quality by reducing loss of firmness and minimizing weight loss."
Additionally, cucumbers in Breatheway packaging maintain their green color for a longer time, resulting in two to six additional days of shelf-life. The extended shelf-life and enhanced product quality provide a superior consumer experience, leading to repeat purchases, increasing sales velocities and higher profit per square foot of retail space.
Customizable membrane
"Our Breatheway membrane technology platform is versatile with various packaging solutions," shares Scattini. The membrane can also be customized for use with a wide variety of fresh produce items, including berries, melons, bananas, pomegranates, mangos, avocados, fresh cut veggies, and flowers. The company serves some of the world's largest fresh produce packers, shippers, and retailers with cutting-edge packaging solutions. "Being recognized as one of the Fast Company's 2024 Top 5 Most Innovative Companies, we will continue fostering strong partnerships within the industry through ongoing innovation."
For more information:
Teresa Scattini
Hazel Technologies
Tel: (+1) 831.229.2310
[email protected]
www.hazeltechnologies.com/products/hazel-breatheway