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Blueberry breeder announces leadership transitions

Fall Creek Farm & Nursery, Inc. announced a series of leadership transitions designed to drive the company's next phase of growth and innovation.

Effective immediately, Cort Brazelton will serve as acting president and CEO. The company's board of directors has initiated a search for a new chief executive officer to lead the company forward. Upon the appointment of a new CEO, Brazelton will transition to a strategic role on the board of directors, focusing on his responsibilities as an engaged shareholder.

As part of the leadership transition, Kevin Murphy, a longtime board member and former CEO of Driscoll's, will assume the role of executive chair of the board on Jan. 15, 2025. Murphy will provide strategic guidance as Fall Creek continues to strengthen its global presence and pursue its growth goals under the continued ownership and stewardship of the Brazelton/Aust family.

L-R: Cort Brazelton, Kevin Murphy

Meanwhile, Amelie Aust, who is stepping down as executive chair, will continue her active involvement as a board member and shareholder, collaborating with Brazelton to shape the company's future.

Oscar Verges, who has served as co-CEO since 2020 and joined Fall Creek as COO in 2016, will step down from his position. Verges has been instrumental in driving the company's growth, global market expansion, and the regionalization of leadership to better serve local and international customers.

"I have been a customer and board member of Fall Creek for well over a decade and could not be more excited about the potential of the company," said Murphy. "This is a new chapter in the growth of the business and the industry, and I am eager to help the family and company in this next phase."

"As a family, we are deeply committed to long-term success," said Brazelton, acting president and CEO. "Amelie and I are thrilled to welcome Kevin into this leadership role and confident that his experience and vision will help us achieve our ambitious goals."

For more information:
Fall Creek Farm & Nursery, Inc.
www.fallcreeknursery.com

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