Fruit World's CEO and owner Bianca Kaprielian and Creekside Organics' CEO, president and owner Brenda Haught announced a 50-50 merger of their two organizations, effective immediately. A strategic alignment of shared values and vision, this merger strengthens each leader's long-held commitment to supporting family farms, combining decades of organic farming, sales, and marketing expertise under one roof.
"This partnership was a natural evolution for us," said Kaprielian. "Before this merger, our companies already shared so much in common–a commitment to family farmers, an organic-first approach, a focus on producing the highest quality fruits and vegetables in the industry, strong core values, and a passion for outstanding service. By coming together, we are not just uniting our operations but strengthening our ability to grow, innovate, and deliver even more value to everyone we serve."
"Family farms are important to our respective companies, our communities, our food supply, and the environment. Creekside and Fruit World are, and work with, multi-generational and first-generation farmers that we want to lift, bolster, and give access to our network of retail and wholesale customers," said Haught. "This merger leverages our combined expertise in farming, growing, packing, sales, and marketing. It opens up exciting new opportunities for our staff, growers, and customers and we are looking forward to new opportunities to serve and delight in every aspect of what we do."
L-R: Brenda Haught, Bianca Kaprielian
The newly formed company will move forward under the Creekside Organics, Inc. name, and the Fruit World label will be one of the company's flagship brands. Creekside will market under the brands Fruit World, Capay Organic, and Creekside Organics, continuing to offer its customers the brands they know and love. By joining forces, the two companies are combining complementary strengths to deliver enhanced service and expanded product offerings, delivering a wider range of high-quality produce, including:
From Creekside Organics: organic artichokes, broccoli, baby broccoli, Brussel sprouts, baby bok choy, cauliflower, celery, chards, cabbages, kales, lettuces, herbs, squashes, peppers, beans, peas, cucumbers, heirloom tomatoes, melons, figs, apricots, and citrus.
From Fruit World: organic and conventional citrus, organic stone fruit, grapes, tomatoes, persimmons, and pomegranates.
The merger represents a true partnership, with Kaprielian and Haught co-CEOs leading the company. The leadership team also will include key members of both companies' ownership groups:
- Craig Kaprielian, current owner, Fruit World
- Angelica Kaprielian, current owner, Fruit World
- Noah Barnes, current owner, Creekside Organics and Capay Organic
- Thaddeus Barsotti, current owner, Creekside Organics and Capay Organic
- Freeman Barsotti, current owner, Creekside Organics and Capay Organic
The companies will transition to a fully integrated organization over the next few months, retaining all staff and preserving the relationships, expertise, and values that have driven both businesses forward.
For more information:
Creekside Organics
Tel.: +1 (661) 859-0346
https://www.creeksideorganics.net/