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New brand helps local growers bring Georgia citrus to market

Mobile marketing app and logistics platform Foodshed.io, in partnership with The Kroger Company, has worked together to launch "Georgia Sunnies - Extra Friendly" - the brand for the South Georgia produce cooperative.

"Family citrus growers take a lot of risk in planting trees and hoping that our fruit would find a market," said Lindy Savelle, board chair, Georgia Citrus Growers Association and a "Georgia Sunnies" grower. "Helping our growers get ready for retail and finding a market is critical to the success of these new groves."

The new brand brings together dozens of family growers with multiple varieties of citrus to help build the foundation for the citrus industry in Georgia. It includes varieties such as Cara Caras, Golden Nuggets, Shuranuis, Meyer Lemons, Grapefruit, Stem and Leaf Satsumas, and more, that have been grown in Georgia and marketed to retail consumers for the first time.


The new brand brings together dozens of family growers with multiple varieties of citrus to help build the foundation for the citrus industry in Georgia. Photo: Georgia Citrus Growers Association.

"These growers are regular people who took a chance years ago that the trees they planted would not only bear fruit but would find a market," said Dr. Dan Beckmann, CEO of Foodshed.io. "Working with our partners at Kroger, we've been able to help these growers with the elusive last step of reaching consumers and building a brand to market their incredibly hard work."

Foodshed.io worked with the retailer's inspectors and category managers to make sure that these growers could meet or exceed standards and exclusively launched the "Georgia Sunnies - Extra Friendly" brand in select stores in the Atlanta market and throughout the state of Georgia this season.

"These growers range from a former FBI agent, a gynecologist, a nurse to multi-generational growers," said Amelia Weeks, director of Farm operations, Foodshed.io. "We are grateful to Kroger for helping us establish this program and bring better flavor and fresher quality to their customers."

Foodshed.io has a large network of retail-ready local farms across the country and works with retailers to bring fresh, seasonal, and flavorful produce to customers.

"We can't underscore how important our retail partners are in helping to bring more farms into the market, providing better flavor and quality to their customers while helping to secure our food system, all at the same time," said Beckmann. "Seasonal local produce can create exclusive opportunities that differentiate retailers in the market and at the end of the day, drives traffic to stores to increase sales overall."

For more information:
Foodshed.io
contact@foodshed.io
https://foodshed.io/

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