Rijk Zwaan's presence at Fruit Logistica 2025 shows its commitment to the fruit and vegetable sector. From 5-7 February in Berlin (Hall 1.2, Stand D-13), the fruit and vegetable breeding company will engage with visitors and business partners to share its latest product innovations and insights.
Rijk Zwaan at Fruit Logistica 2025
"At Fruit Logistica, we're excited about showcasing innovative products developed by our breeding teams to benefit growers, retailers, and consumers," says Jan Doldersum, Managerof Chain & Retail. "One of the highlights is our Tropical Sunshine watermelon – a bright yellow watermelon with a delightfully sweet flavor. Thanks to our partnership with retailer Woolworths and growers, this eye-catching watermelon is already lighting up shelves and bringing smiles to consumers' faces in South Africa, for example."
Another standout is Tatayoyo, ready to eat, snack-size pepper, that received the Fruit Logistica Innovation Award 2023. "This spring, it will be first launched at European Lidl stores thanks to their collaboration with dedicated partners Scherpenhuizen in the Netherlands and Unica Group in Spain. Together, we're making this snack-size pepper available to even more consumers," adds Doldersum.
Partnerships in fresh produce
One of Rijk Zwaan's strengths is that its partnerships go beyond product innovation to create meaningful solutions for the fresh produce value chain. "Collaboration is key to success," states Doldersum. "By working closely with chain partners, we develop solutions that address specific needs while supporting the supply of fresh, healthy vegetables to consumers worldwide."
One example is the partnership with Harvest House to develop a mini plum tomato with high resistance to the Tomato Brown Rugose Fruit Virus (ToBRFV). This tomato provides growers peace of mind while offering the premium taste and appearance that consumers expect. Meanwhile, snack cucumbers with crucial mildew resistance will benefit growers like those in the Fresh Valley group.
Fruit Logistica is more than just a product showcase; it's an opportunity to connect. "We look forward to welcoming new faces as well as existing partners to our stand to discuss how joint innovations can help shape the future of fresh produce," comments Doldersum.
Attendees are also invited to visit the Rijk Zwaan Retail Centre in Berlin, where they can gain insights into retail trends, consumer preferences, and innovations.
Rijk Zwaan will be at at Fruit Logistica 2025 Hall 1.2, Stand D-13.
For more information:
Jan Doldersum
Rijk Zwaan
Tel: +31(0)174 532 30
Email: j.doldersum@rijkzwaan.nl
www.rijkzwaan.com