The National Farmers' Federation (NFF) is pleased to announce the appointment of Troy Williams as its new Chief Executive, effective 3 March 2025. Williams' leadership will focus on delivering measurable outcomes for the agricultural sector and NFF's member organizations, ensuring that farmers remain central to national policy and reform.
"Troy is recognized for his exceptional ability to bring stakeholders together, negotiating effectively with senior government officials, politicians, and industry leaders. This will enable him to work with the NFF Board and member organizations to foster an environment in which agriculture can thrive sustainably," said NFF President David Jochinke.
With the NFF Roadmap outlining an ambitious target for farm gate output to exceed $100 billion by 2030, Williams' proven expertise in policy advocacy and navigating complex regulatory environments positions him well to achieve results that matter to NFF members.
"Over more than two decades, Troy has championed businesses in highly regulated and trade-exposed industries, addressing issues such as product regulation, international trade agreements, workforce planning, and skills development," Mr. Jochinke said. "These are precisely the challenges faced by the businesses our members represent, and Troy's experience will be invaluable in addressing them."
As the peak national body representing farmers and the broader agricultural sector, the NFF is focused on delivering real outcomes for its members. Both Mr. Jochinke and Mr. Williams emphasized the importance of working closely with member organizations to address the critical issues impacting farmers.
"It's an honor to be appointed as the NFF Chief Executive of such a respected organization. I look forward to strengthening the NFF's connection with its members to ensure their priorities are at the heart of our advocacy," said Williams.
"Whether it's advancing trade opportunities, tackling labor shortages, or advocating for sustainable farming practices, our efforts must build on the great work already undertaken to deliver practical results that empower farmers." With a federal election on the horizon, Williams' appointment comes at a critical time for farm advocacy.
"I'm eager to engage with stakeholders – from Parliament to the paddock – to ensure agriculture is not only heard but prioritized in the national policy debate. This year will be pivotal in shaping policies that secure the future of Australian farming and rural communities," he added. Williams succeeds Tony Mahar, who served as NFF Chief Executive Officer from 2016 to late 2024 and now serves as the Australian Energy Infrastructure Commissioner.
For more information:
National Farmers Federation
Tel: +61 02 6269 5666
Email: media@nff.org.au
www.nff.org.au