Ocean Mist Farms reports strong artichoke supplies from its winter-growing region in Coachella, California.
Frosted artichokes develop their unique markings naturally when temperatures drop into the 30s °F or below, causing slight blistering or darkening of the outer skin.
"The quality looks good and we expect an ample supply of our seasonal Frost-Kissed® artichokes over the next couple of weeks," said commodity account manager, Ben Wilson. "This is a great opportunity for retailers to take advantage of these volumes and promote artichokes, especially sought-after Frost-Kissed artichokes."
Frosted artichokes develop their unique markings naturally when temperatures drop into the 30s °F or below, causing slight blistering or darkening of the outer skin. Similar to a sunburn, this browning is purely cosmetic and peels away once cooked, revealing the familiar vibrant green artichoke.
The browning of the exterior petals in no way affects the eat-ability or quality of the artichoke and actually enhances the nutty flavor, which many consumers prefer, making these winter gems a very desirable item that's only available for a limited time.
L: Petal inserts are designed to educate consumers about Frost-Kissed artichokes; R: Ben Wilson
Frost-Kissed artichokes include petal inserts designed to educate consumers about this natural phenomenon and emphasize their limited availability. Ocean Mist offers POS materials to retailers, including case cards, petal inserts, and shelf wobblers.
For more information:
Lori Bigras
Ocean Mist Farms
lbigras@oceanmist.com
https://www.oceanmist.com/