Salix Fruits successfully participated in Fruit Logistica Berlin 2025. With a record-breaking attendance of over 91,000 industry professionals, the event provided an invaluable marketing, networking, and innovation platform.
The company's primary objective at Fruit Logistica was to bring together its globally dispersed team, meet with clients and suppliers, and reinforce its industry presence. "This event is essential for maintaining our exposure and reputation in the market," said Juan Gonzalez Pita, COO of Salix Fruits.
The company's primary objective at Fruit Logistica was to bring together its globally dispersed team, meet with clients and suppliers, and reinforce its industry presence.
At this year's edition, the company focused on promoting Egyptian oranges, a product expected to see strong demand in the European market. With its sourcing network, the company continues to offer high-quality fruit tailored to global market needs.
"The impact of this fair on our 2025 strategy is immense," said Gonzalez Pita. However, the industry faces significant challenges, including the strength of the U.S. dollar, geopolitical conflicts in the Middle East and Ukraine, and shortages of refrigerated containers in certain regions. Salix Fruits remains committed to navigating these challenges through its global sourcing strategy, multicultural approach, and years of expertise.
For more information:
Salix Fruits
goodnews@salixfruits.com
www.salixfruits.com