It'll soon be the "time to shine" for avocados wearing the California Crema label offered exclusively by Index Fresh. These avocados are the GEM variety - gold-flecked, creamy, and in season annually between April and July, while supplies last.
California Crema avocados are harvested by California farmers, packed with flavor, and nutritional density, and pair resilience with responsibility. They are sold bagged and in bulk with innovative packaging.
These avocados are the GEM variety — gold-flecked, creamy, and in season annually between April and July.
"Feedback on GEMs has always been through-the-roof positive, so we are very bullish on their potential to wow nationwide," said John Dmytriw, Index Fresh Vice president of business development. "They perform outstandingly in taste tests and have distinctive qualities like gold-flecking and easy-to-peel skin. This new brand draws consumers into this limited-release offering, with marketing that educates and creates excitement around the GEM variety."
"Rich, creamy avocados are already staples of California cuisine and the go-to ingredient for restaurants and home chefs that want to deliver on exceptional flavor," said Kellen Stailey Martin, Index Fresh vice president of marketing. "The market is ripe for a delicious new variety that sparks excitement and pays attention to the rising consumer demand for more environmentally mindful packaging. California Crema brings all these key elements to life and partners with farmers who have invested years in cultivating a promotable level for the 2025 crop."
The avocados are sold in bulk and bags.
GEM avocados are often associated with farming practices that strive to minimize their environmental impact, like growing on compact trees that have a more dense and efficient fruit set, producing more within a smaller footprint. The fruit grows inside the lush canopy where they are insulated from direct sun and more resilient to extreme weather. The California Crema program also harnesses sustainable initiatives by incorporating recyclable paper film, certified home-compostable PLUs and net bags, and biodegradable cartons into the product line. "We are excited that California Crema will elevate the GEM variety's already beneficial farming practices with packaging designed to reduce the environmental footprint," said Stailey Martin.
For more information:
Index Fresh
press@indexfresh.com
www.indexfresh.com
https://californiacremaavocados.com/