Thai durian traders and exporters anticipate an increased supply and reduced prices this year. Sanchai Puranachaikiri, president of the Thai Fresh Fruit Traders and Exporters Association, forecasts a 20% rise in durian supply in the eastern provinces, with the harvest commencing in April.
Former association president Paiboon Wongchotesathit projects the regional durian supply to reach 800,000 tons, with prices lower than last year. He notes, "Consumers will benefit from cheaper durians that are of better quality." The harvest will occur in 4-5 batches to prevent oversupply. Farmers may delay harvesting to await better prices, avoiding last year's rush that led to unripe fruits reaching consumers.
Traders urge the government to address the Basic Yellow 2 (BY2) dye issue and explore new export markets. Sanchai highlights concerns over BY2 dye used to enhance durian appearance, stressing compliance with Chinese food safety regulations to prevent shipment rejections. "If we cannot solve this problem, Thailand will not be able to export durian," he stated.
Exploring new markets like the Middle East and India is suggested due to their growing durian demand. Paiboon mentions the misconception among Chinese consumers that quality durians are yellow, advocating for influencer assistance to promote the natural green color of premium durians. He also notes the failure of online sales in China, with consumers dissatisfied when durians do not meet texture expectations. Selling durian portions online may yield better results.
Source: Bangkok Post