The Canadian Produce Marketing Association (CPMA) announced 19 rising stars who will participate in the 2025 Passion for Produce (PFP) program in Montreal. This year marks the 15th edition of the PFP program. PFP was created by CPMA in 2010 to provide young professionals in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at CPMA's Annual Convention and Trade Show.
© CPMA (main)Top row, L-R: Yanni Alexakis, Canadawide Fruits; Ajit Saxena, Mucci Farms; Naomi Bendayan, Equifruit. Bottom row, L-R: Nicole Lemming, Red Sun Farms; Sarah Taylor, Oppy; Eye Souvannarath, Loblaw Companies
"We are thrilled to see the continued enthusiasm for the Passion for Produce program from young professionals in our industry," said Ron Lemaire, CPMA president. "Over the past 15 years, PFP has provided participants with invaluable mentorship and education opportunities in a dynamic and engaging environment. This program not only helps them expand their professional networks but also broadens their industry knowledge beyond their current roles, equipping them for future success."
Over the three-day Convention and Trade Show, PFP participants will be partnered with industry mentors for interactive sessions, networking events, and more to enhance their learning about the fresh produce industry in Canada. This year, 247 individuals will have participated in the program representing 106 different member companies. The call for applications for the 2026 PFP program will open in fall 2025.
Learn more about the program and this year's participants.
For more information:
Candace Knights
CPMA
cknights@cpma.ca
https://cpma.ca/