Sligro Food Group and Greenyard announce a new partnership agreement. Greenyard, a Belgian global player in fresh, frozen, and prepared fruit and vegetables, will become the supplier of fresh potatoes, fruit, and vegetables to all Sligro stores in Belgium. This collaboration with Greenyard allows Sligro Food Group to offer a comprehensive range and at the same time focus even more on a short food supply chain, including a local assortment and competitive market prices. Greenyard is already a partner of Sligro Food Group in other fruit and vegetable categories, supplying frozen vegetables, and prepared vegetables and sauces to the group. This new, additional, collaboration confirms the trust between both parties and is part of the further rollout of Greenyard's Integrated Customer Relationships (ICR). This is a first within the important Food Service channel and an important step for Sligro Food Group to offer its professional customers the best within these product ranges as well.
Greenyard Fresh Belgium will become the supplier of potatoes, unprocessed fruit, and vegetables, and cut vegetables for all Sligro, Sligro-M, and JAVA activities in Belgium. With this new agreement, Sligro Food Group is taking an important step in further strengthening its position as a leading wholesaler in the Belgian foodservice market.
Koen Slippens, CEO of Sligro Food Group, explains the choice of the new partner: 'We want to respond to the needs of Belgian hospitality professionals and offer them the best possible range. The collaboration with Greenyard fits perfectly within that strategy. Thanks to its scale and strong Belgian roots, Greenyard can follow the market closely, helping us to ensure that our customers pay fair and competitive prices. Moreover, Greenyard has its own companies on every continent, enabling it to purchase directly from growers worldwide, which directly contributes to the consistent quality of our products. For our customers, this new collaboration means a shorter chain and therefore greater freshness, a wide range that always reflects current market prices, and a maximum focus on local products where relevant."
Francis Kint, CEO of Greenyard, adds: 'We are very happy with this collaboration with Sligro Food Group, which fits in perfectly with our vision of integrated partnerships and customer relations, which we call Integrated Customer Relations (ICR). This partnership is a perfect match between two companies with a shared passion for quality, sustainability, and an efficient supply chain. We supply a wide range of fresh produce and, thanks to this agreement, we will reach even more catering professionals. This is a long-term, transparent, and vertically integrated partnership in fresh fruit and vegetables. It emphasizes Greenyard's commitment to implementing tailor-made cooperation models and to working sustainably with all our customers. Our focus is on unburdening our customers in every fruit and vegetable category so that they can fully concentrate on providing maximum service to their end customers."
For more information:
Cedric Pauwels
Greenyard
Tel: +32 15 32 42 00
cedric.pauwels@greenyard.group
Wilco Jansen
Sligro
Tel: +32 15 32 42 00
w.jansen@sligro.nl