Australian Bananas has launched a new-look brand to highlight the natural connection between bananas and physical energy. The creative has a simile linking a banana with a swimmer, footy player, and yoga enthusiast. Positioning Australian Bananas as the ultimate fuel for an active lifestyle reinforces Australian Bananas' promise that 'Whatever your thing" Australian Bananas are here to help you "Make your body sing!" - a reminder that no matter your interests, Australian Bananas have your back.
© Mat Baker
The campaign spans retail outdoor and online, and social - turning supermarket aisles and digital feeds a whole lot yellower. Since January, the bold and vibrant yellow has been dialled up to grab attention in-store and online.
Belinda Van Schaik, Head of Marketing, Hort Innovation, said: "Australian Bananas are all about natural energy, making them the perfect fuel for any sport or active lifestyle. The refreshed brand platform brings that to life perfectly, with sports-focused visuals that are fun and energetic. The bold use of our iconic yellow ensures we're front of mind and front of trolley for shoppers everywhere."
Paul Swann, Chief Creative Tinker, Thinkerbell, said: "We can all agree that bananas are yellow, curved, and bursting with energy. Inspired by these qualities, we created work that embraces vibrant yellow, showcases people in dynamic, curved postures, and captures the spirit of energetic movement.
For more information on the new campaign:
Adam Ferrier
Thinkerbell
Tel:413 633 344
adamferrier@thinkerbell.com