The much-loved premium pear, formerly known as PiqaBoo®, has a stunning new look and name: PIQA® Red. PIQA Red is proudly launching into the Chinese market for the 2025 season.
Grown in New Zealand, PIQA Red is a unique interspecific pear variety — the result of over 20 years of innovation, bringing together the best of European, Chinese, and Japanese pears. The fruit is instantly recognisable by its striking red skin, distinctive heart shape, and perfectly crisp, juicy texture.
© Prevar
The rebrand from PiqaBoo to PIQA Red is more than just a name change — it's part of a global strategy to position this fruit as a premium, indulgent offering.
"PIQA Red is unlike anything else on the market," says Amanda Lyon, Brand Manager at Prevar. "This fruit has developed a loyal following in Asia, and we're thrilled to introduce the new brand to Chinese consumers this year. With its beautiful new look, PIQA Red is as visually stunning as it is delicious."
Volumes remain limited for 2025, so fans are encouraged to act quickly to enjoy the PIQA Red experience. As demand grows, plantings are expanding internationally, ensuring more consumers can enjoy this extraordinary pear in seasons to come.
Prevar is welcoming interest from new growers, with PIQA Red delivering attractive orchard gate returns. With a strong pipeline of innovation at the pre-commercial stage, the PIQA® Pears master brand is now well-positioned to deliver even more exciting opportunities for growers and consumers in the years ahead.
For more information:
Amanda Lyon Prevar
amanda@prevar.co.nz
www.piqapears.com