Recent guidance from kiwifruit marketer Zespri indicates potential shifts in orchard gate returns across all varieties. Westpac industry economist Paul Clark highlights that strong demand will bolster export prices for kiwifruit through 2025. According to Zespri, factors such as increased production yields, quality improvements, and a supportive New Zealand dollar will influence returns in key markets like Asia, the EU, and the US.
Clark notes, "The big area of focus is likely to be on RubyRed Kiwifruit, which commands a higher return per tray than other varietals." However, RubyRed vines are relatively immature, leading to lower yields compared to other varieties. Zespri's guidance for 2025/26 shows a range where the lower end is just under the 2024/25 forecast, while the upper end indicates gains, irrespective of varietal.
Apple export prices are expected to remain elevated due to constrained supply, with Cyclone Gabrielle impacting output levels in Hawke's Bay. Clark states, "Average export prices continue to track higher, as demand in key Asian and European markets keeps ahead of production." Favorable growing conditions have resulted in high-quality fruit, maintaining elevated prices.
Zespri chief executive Jason Te Brake mentions, "Our industry has packed more fruit at this time of the season than ever before." The Zespri board approved the commercial production of 170 hectares of RubyRed Kiwifruit in Italy, aligning with Zespri's 12-month supply strategy. Te Brake adds, "Growing RubyRed Kiwifruit in Italy will support efforts to deliver on Zespri's 12-month supply strategy."
Source: Hort News